PricingWorks

Rethinking Growth!

PricingWorks Summit 2025

Pricing Strategy and AI as Game Changers in Sales

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PricingWorks Summit 2025

On November 13 in Munich at 1000 Satellites, the PricingWorks Summit 2025 brings together leaders from industry, the mid-market, and consulting—not to just listen, but to think along, discuss, and learn from one another.

Our Focus: Practical Exchange

  • How are companies using pricing as a catalyst for transformation?
  • What role do AI-powered models and data-driven market transparency play?
  • How can pricing strategy and value-based selling be successfully embedded across the organization?

What to Expect

Participants can expect an afternoon full of concrete insights, case studies, and discussions with industry leaders.

Event Support

The event is supported by sponsors oraya (Market Intelligence & Sales Optimization) and AIMS International (Executive Search & Leadership Consulting).

Venue

The PricingWorks Summit shows how companies achieve profitable growth with AI, data-driven sales, and a clear customer value proposition—inside a reimagined industrial landmark.

Why Join the PricingWorks Summit?

Expand Your Network

Connect with valuable contacts and potential partners. Grow your professional network with industry leaders, decision-makers, and like-minded professionals from Sales, Pricing, Product Management, Finance, and General Management.

Deepen Your Expertise

Gain insights and deepen your knowledge of the latest trends, innovations, and strategies. Learn from our speakers' real project experience and acquire practical insights that you can apply immediately.

Exclusive Access

Get exclusive access to C-level leaders in Commercial Excellence, Sales, Pricing, and Product Management. Connect directly with experts through inspiring talks, engaging panels, and in-depth conversations.

Shape Your Growth

Shape your growth with us. The summit is specifically designed for decision-makers from the mid-market. Acquire best practices on key industry topics and learn from leading experts and innovators.

What You'll Learn

AI & Data-Driven Pricing

How algorithms improve sales and pricing decisions in mechanical engineering and B2B.

Value-Based Selling

From product to solution—customer value as a strategic lever. Moving beyond cost logic.

Sales Empowerment

How to anchor pricing strategies in the organization and make them effective in sales.

Sales, Negotiation & AI

Where are the opportunities, where are the limits, and what already works in practice?

Case Studies & Panel Discussions

With leaders who use pricing as a growth driver.

Digital Transformation Focus

Under the title "Digitization with Substance—Beyond the AI Hype," participants discuss how change succeeds at organizational and personal levels.

About the Sponsors & Location Partner

oraya

oraya

With its innovative Market Intelligence software, oraya increases the competitiveness of retailers and manufacturers—through price crawling, price management, and data-driven insights from a single source.

AIMS International

AIMS International

A world-leading Executive Search & Leadership Consultancy focused on sustainable growth by recruiting and developing leaders and highly qualified specialists.

1000 Satellites

1000 Satellites

As host and location partner, 1000 Satellites creates space to connect, exchange, and think ahead together. Exactly the right place for our event—open, inspiring, and future-oriented.

Event Schedule

13:00–14:00

Check-In & Networking

60 min
14:00–14:20

Opening & Welcome

Hosts: D. Schrode & S. Wrobel

20 min
14:20–15:15

Panel Discussion: "Digitization with Substance: How Transformation Succeeds—Beyond the AI Hype"

Moderation: L. Glasner & S. Wrobel
Guests: K. Rühle, M. Morwind, C. Riemer, M. Kniebeler

55 min
15:15–15:40

Talk: "Data-Driven Sales: How CRM and Pricing Steer Growth Together"

Alexander Offergeld – KUKA Deutschland GmbH

25 min
15:40–16:00

Coffee Break – Make New Connections

20 min
16:00–16:25

Talk: "Analysis over Gut Feeling: How AI Turns Customer Data into Real Revenue"

Matthias Dittebrand – Ludwig Meister GmbH

25 min
16:30–16:55

Talk: "Structural Change in a Displacement Market: How Pricing Becomes a Force for Transformation"

Isabel Jeschek – Handtmann Metallgusswerk

25 min
17:00–17:25

Talk: "Value Selling Agents: How AI Makes Sales Smarter"

Thomas Jansen – Danfoss Climate Solutions

25 min
17:30–17:50

Coffee Break – Make New Connections

20 min
17:50–18:15

Talk: "Value Over Tech: How Value-Based Selling Realigns Sales"

Robin Schrag – Rolls-Royce Power Systems

25 min
18:20–18:40

Coffee Break – Make New Connections

20 min
18:40–21:00

Flying Dinner & Aperitivo

An homage to the "Pricing, Pizza & Peroni" event series

140 min

Meet Our Expert Speakers

This event is shaped by experts from business, consulting, and academia:

Alexander Offergeld

Alexander Offergeld

Head of Sales Product Intelligence, KUKA Deutschland GmbH

Katja Ruehle

Katja Ruehle

Pricing, Go-to-Market & Digital Transformation Practitioner

Michael Kniebeler

Michael Kniebeler

CCO, VACOM Vakuum Komponenten & Messtechnik GmbH

Isabel Jeschek

Isabel Jeschek

Global Director Sales Strategy & Marketing, A. Handtmann Metallgusswerk GmbH

Robin Schrag

Robin Schrag

Vice President Pricing & Commercial Excellence, Rolls-Royce Power Systems AG

Christoph Riemer

Christoph Riemer

Head of Commercial Enablement, HAWE Hydraulik SE

Thomas Jansen

Thomas Jansen

Customer Product Support & Cybersecurity Director, Danfoss Climate Solutions

Max Morwind

Max Morwind

Manufacturing Sales Director, Microsoft Schweiz GmbH

Matthias Dittebrand

Matthias Dittebrand

Head of LM Consulting, Ludwig Meister GmbH & Co. KG

Lisa Glassner

Lisa Glassner

General Manager Munich, 1000 Satellites

Dominik Schrode

Dominik Schrode

Founder of PricingWorks

Sebastian Wrobel

Sebastian Wrobel

Founder of PricingWorks

Join Us for an Unforgettable Experience

Location

The Malt
Am Münchfeld 57
Munich-Allach
View Location

Date & Time

November 13, 2025
13:30–21:00
incl. Networking Dinner

Tickets & Registration

Register Now