Competitive Advantages in Sales & Product Marketing through Data-Driven Decisions
The market and competitive landscape in B2B is becoming increasingly complex and dynamic. Companies that effectively utilize data-driven Competitive Intelligence can not only optimize their pricing strategies but also make sales decisions more efficient and customer-oriented.
In this webinar, in cooperation with Vendavo, you will learn how systematic competitive analysis can create quantifiable value and increase your revenue and gross margin.
This webinar will also be held in German. Check out our alternative date.
- Introduction to Competitive Intelligence: Why it’s indispensable for B2B Sales & Pricing
- Benefits & Challenges: Leveraging opportunities and effectively overcoming obstacles
- Case Studies & Best Practices: Successful strategies applied in B2B (Web crawling in eCommerce & Mystery Shopping)
- Practical Tools & Methods: Using competitive information with Vendavo’s solution for better pricing
- Q&A: We’ll answer your questions
- Is my price positioning, where highly visible in the marketplace in line with my competitors?
- Is my annual 2025 adjustment in an acceptable range?
- What are our competitors charging for similar products?
- What pricing strategies are our competitors using (in e-commerce)?
- Are there seasonal, availability or market trends affecting pricing?
- Where can we adjust our pricing to improve market share without sacrificing margins?
- Where do we need to reduce our pricing to stop turnover losses?
✅ Better Pricing Strategies through targeted competitive analysis
✅ Stronger Customer Orientation in Sales
✅ More Efficient Decision-Making with data-driven insights
- Sales Managers and Pricing Managers
- Product Manager and/or Product Marketing
- Strategy & Benchmarking Owners
- Anyone looking to strengthen their market and competitive position
Date: February 20, 2025
Time: TBA
Duration: 60 minutes
Location: Online (Access link will be provided upon registration)
